Johnnie’s market

HERE TO SERVE YOU SINCE 1938

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PROMOTIONS

Please check back weekly to take advantage of these offers!

DEPARTMENTS

Produce — FRESH PRODUCE

We source our beautiful produce locally as much as possible and keep our bins well stocked with conventional and organic produce at all times.

Meat and Seafood — MEAT & SEAFOOD

We are now offering our customers Grass Fed: Skirt Steak, Top Sirloin, Ribeye, New York Steak, and Ground Beef.

Deli — DELI

Our unique flavor-filled dishes and sandwiches are made fresh every day and all from family recipes.

Bakery — BAKERY

Cakes, cheesecakes, tarts, pies, cupcakes and so much more.

Cheese — CHEESE

We have it all: Fresh, soft, semi-soft and hard cheeses; cow's milk, goat's milk, even sheep's milk.

Wine and Spirits — WINE/SPIRITS/BEER

From Napa to Normandy, from Boston to Belgium, Johnnie’s Super Market carries wine, sparkling wine, spirits and beer.

GALLERY

ABOUT US

Our Story

The original location of Johnnie’s Super Market was where the current hardware store is in Boulder Creek. John Montanari started the business in 1938.

Emily first worked for Johnny when she was 14 years old, in 1942. Emily continued working at Johnnie’s for Johnny for 24 years and Sam for 37 years, until she passed away in 2015..

Johnny was the owner for 28 years total. 14 years at the former location, then another 15 in its current location. Around 1956, Johnny demolished the hotel that stood on the site from the 1890’s.

John Montanari sold Johnie's in 1967 to Sam. All employees who worked for Johnny stayed on as employees for Sam, including Emily.

Sam purchased the gas station adjacent to the store around 1980. Grand opening of expansion in 1983, doubling retail size of the market. Well received by the community of Boulder Creek, and weekend and summer visitors. Within a week or two of the expansion, there was a surge in new customers, and the customer base was maintained ever since. Every year showed an increase in sales and this dates back to before the remodel back when Sam first purchased the store in 1967.

John Montanari began the tradition of assisting the Boulder Creek fire department by opening up the store, day or night, whenever the fire department required provisions if they had a call. Sam continued this tradition during his 37 years as owner.

Emily kept rain gauges at her home and charted the rain amounts on a daily/yearly basis. Sam sold the business in 2004 to current owner.